Advice from a Raving Fan

Posted: April 5th, 2013 | Author: Dan Zimanski

4140792I already LOVE your business- Make it easy, natural & rewarding for me and I will happily promote & sell for you!

1. Make me a raving fan FIRST. Offer excellent products and service. Track the number of transactions and the amount I spend. Your loyal customers are your raving fans, even if they are not vocal about it. But you have to track customer behavior to really know who your most loyal customers are.

2. Give me an easy way to refer others, and reward me for doing it. Reward my friend too and you’ll get more referrals. Don’t offer this to me until I am a raving fan though! Make it part of your “thank you” to me for being a loyal customer once I’ve hit a certain # or $ of transactions.

3. Make it exclusive. Don’t offer a % off coupon – give me a gift certificate that covers at least the cost of one item you sell. And give my friend (your newest customer and soon to be raving fan!) an even better reward. If my friend gets $20 out of it and I get $5, I’m very likely to make a point to tell my friends because it would be selfish not to give them a free $20! (The amounts obviously vary by business; don’t expect a $5,000 purchase for $25—be realistically generous).

4. Test and measure! Quantify how much you’ve earned for each referral. Offer me bonuses for reaching certain referral status levels. I bet I’ll cost you a lot less than a sales person, and I certainly will not be wasting time cold-calling!