10 Ways to Build Your Customer Base

Posted: May 30th, 2014 | Author: Dan Zimanski

No company can be successful without a healthy, growing customer base. Of course, building a loyal customer base can be difficult, particularly on a timescale that’s good for your bottom line.

Thankfully, there are quite a few options that can help not only build your customer base, but do so in a relatively short amount of time, provided you can put in sufficient effort.

Connecting with individuals and forging valuable relationships with potential customers can be simpler than you think. Here are 11 proven methods of building your customer base:

Loyalty Rewards Programs

The best customers are those who’ve pledged their loyalty to you. They’re long-term customers, who buy from you time and again. They can also double as brand advocates, telling others about your products or services. Build that loyalty by offering a “loyalty ladder” that gives your best customers more things that are important to them.

Direct Mail

You might think that direct mail is dead – not so! It’s still an effective solution for reaching a highly targeted and defined audience, and you can use it to get your message right in front of those who’re most interested in what your company has to offer.

So while we’re not big fans of blanket direct mail pieces, when used strategically and with specific goals this tactic can still produce good results.

Develop A Referral Program

The best marketing is word of mouth, but getting your current customers to recommend your business can be tough, even if they love your product or service. Creating a referral program can help encourage your customers to market on your behalf in exchange for rewards.

Strategic Alliances

No business operates in a vacuum, and if you try to do so, you’ll find you’re fighting an uphill battle. Allying with other businesses and business owners can give you access to their customers – untapped markets ripe for your message.

Strategic alliances can also include other businesses in similar industries that you can refer business back and forth with, as well as perform joint marketing activities. For instance, if you’re a real estate agent, an appraiser or title agent could be a good possible strategic alliance.

Ask for Referrals

It’s an amazing phenomenon we see in many businesses – the assumption that happy customers will refer you to their friends and business associates. The simple fact is that you still have to ASK for referrals. Those who ask usually receive, and those who assume usually wonder why they’re not getting more referrals!

Invest in Your Employees

What’s your company’s single most important and valuable asset? It’s your workforce.

Your employees form the lens through which your customers view your company. Invest in your workforce. Build your success by building theirs through training and ongoing support.

Maximize the Value of Your Leads

Not all leads are created equal. If you have leads that are growing cold, it’s important to warm them up and convert them into buyers. Doing that can be tricky, but it’s possible with the right conversion strategies and techniques.

Get More from Each Customer

Sometimes, creating new customers is more time and money-intensive than maximizing the value of your existing customer base. By upselling and cross-selling your existing customers, you can double or even triple their value to your organization.

Drive Traffic from the Internet

Internet marketing can be a powerful tool, and it’s not all about getting your customers to buy online. Leverage ongoing consumer search trends and use the Internet to drive traffic to your brick and mortar location.

Be Visible With Your Clients

Branding is about more than just building a relationship with your customers. It’s also about building visibility online and offline. Visible exposure of your brand reinforces your message and makes potential customers remember you.

At Action Coach Business Coaching, we’re dedicated to helping you succeed and build the most successful business possible. For more on building your customer base contact us today.